Direct Marketing Specialist for Cancer Society Auckland.

  • Salary $70k - $80k pro rata 35 hour week
  • Grafton location
  • Deadline: open till filled

Cancer Society Auckland - Job Description                                                                              

Title:               Direct Marketing Specialist

Responsible To:          Individual Giving Manager 

Date:                           October 2021

Location:                    Domain Lodge, 1 Boyle Crescent, Grafton

Reports:                      None

Functional Relationships:

                                    Head of Fundraising, Marketing and Communications

                                    Fundraising Team

                                    Database Manager

                                    Digital Marketing Manager

                                    Communications Manager

                                    Manager Supportive Care

                                    Manager Health Promotion

                                    Manager Volunteering

                                    Manager, Reception – Domain Lodge

                                    External suppliers

Key Purpose:                                                                                           

As a key member of the Individual Giving team this role is responsible for the effective and timely execution of supporter campaigns from beginning to end and includes cash donor insights, growth and retention across Cancer Society Auckland Northland as well as Cancer Society Waikato/Bay of Plenty under the life of the current SLA agreement.

The key objective being to increase ongoing net income from individual donors by developing and delivering proactive strategies and planned communications via a variety of channels, ensuring all messages are on brand and in line with CSAN’s values and mission and adhere to fundraising best practice.

Key Responsibilities: 

  • With support from the Individual Giving Manager this role is responsible for the development of the overall direct marketing fundraising strategy and plan.

  • Develop, implement and oversee end-to-end direct marketing fundraising campaigns with an emphasis on individual cash donors across multiple channels. Responsibilities will include:
    • Campaign concept, content, design and copy
    • Interviewing of patients for required content
    • Data selection briefs, segmentation plan and ask strategies
    • Briefing, liaison and management of fulfilment suppliers
    • Donation processing briefs and liaison with processing team
    • Donor and stakeholder stewardship activities

  • Deliver an effective programme on time and to budget. Proactively monitor the programme, negotiating costs and managing schedules with suppliers.
  • Undertake ongoing testing within the direct marketing individual cash donor programne based on sound data analysis and best practice. Ensure analysis of tests and ongoing development of communications from those results.
  • Work with the Digital Marketing Manager to ensure the integration of an effective digital channel approach to increase awareness and response to campaigns
  • Ensure ongoing retention of cash donors by developing and implementing robust retention strategies for various segments including first time donors (second gift strategy), general DM donors including strategies to address ongoing changes in donor giving channels.
  • Ensure growth and retention through a greater insight of donors, including implementation and analysis of regular supporter surveys.
  • Manage ways of cross selling/upselling Cancer Society’s fundraising products to grow different target cash audiences, including developing and implementing plans to move cash donors to regular donors.
  • Produce campaign schedules, project plans and reports in relation to all aspects of the individual cash donor programme.
  • Keep up to date with industry trends/approaches to ensure CSAN continues to test new ideas and follow best practice
  • Work in partnership with colleagues across the Society to source and develop campaign messages and case studies to motivate Cancer Society’s supporters to give.
  • Support the Donor Care Team in their stewardship activities by keeping them fully informed of all campaigns.
  • Support the mid/major donor programme by providing additional information on case studies to share with donors, implement personalisation of DM communications and contribute to ideas on growth for this segment through integration with the DM programme.
  • When required, support/implement national Cancer Society DM appeals including end to end management and analysis.

External suppliers

  • Manage day to day relationship with key suppliers and agencies as delegated.


  • Produce ongoing campaign and Financial Year reporting to the Individual Giving Manager
  • Monitor income and expenditure against budget and flag variances/discrepancies
  • Contribute to the annual budgeting process.

Data Management

  • Work with the Database Manager to recommend, maintain and improve data structure and integrity in relation to the individual cash donor direct marketing programme.
  • Develop data selection and segmentation briefs for each campaign based on sound analysis. Test data strategies to ensure effectiveness. Ensure data is produced accurately and in accordance with brief.
  • Process and reconcile invoices into Raiser’s Edge for each campaign within the programme.

 Personal Specification

Qualifications, Training and Experience

  • Relevant tertiary qualification.
  • Fundraising skills and experience, preferably at least 2 years Direct Marketing for a charity
  • A good understanding of Raisers Edge and of digital marketing would be an advantage.
  • Ability to work within diverse cultures
  • Excellent people and relationship management skills
  • Excellent knowledge of Microsoft office applications including Word, Excel and Publisher
  • Excellent written language skills
  • Self-management skills
  • Commitment to the purpose of the Cancer Society
  • Due to the Society’s stand regarding smoking the position holder must be a non-smoker

Essential Competencies (knowledge, skills and attributes)

  • Integrity: Upholds a high standard of ethical behaviour in every day words and actions.
  • Autonomy: Functions independently.
  • Analysis and Problem Solving – Analyses and evaluates complex situations and seeks practical solutions to problems.
  • Initiative: Takes action and seizes opportunities before being directed by others or overtaken by events.
  • Innovation:  Can demonstrate ability to identify and analyse activities with potential and bring forward innovative new sources of revenue
  • Strategic thinking: Able to stand apart from day-to-day activities and take a broad/long term view of a situation and identify opportunities and problems.
  • Planning and organising: Efficiently organises, plans work and manages time.
  • Self Improvement: Keen to learn new knowledge and skills to develop own capability and effectiveness.
  • Interpersonal Communication: Communicates clearly and effectively to ensure professional relationships are productive.
  • Client service: Recognises and understands client’s needs and delivers professional support services.  
  • Innovation: Recognises and implements opportunities to improve work methods. e.g. changes procedures or own work methods to improve performance, quality, safety, customer satisfaction, morale, revenues etc.  Develops new insights into situations and applies solutions that are creative and innovative.

Organisational Competencies 

The following guide will be used to evaluate your personal impact on the organisation:



Relationship management

  • The ability to interact with and develop effective working relationships with a wide range of people of different types and in different situations.

Interpersonal communication

  • Uses appropriate language in interactions with others.
  • Listens to others.
  • Is truthful and constructive in communications.
  • Does not engage in rumours or malicious gossip.


  • Has a positive attitude towards work.
  • Consistently behaves in a professional manner, regardless of circumstances.
  • Takes steps to recover quickly from disappointments and setbacks.

Delivering quality results

  • Works efficiently and effectively at all times.
  • Is flexible in approach to work and problem solving.
  • Is dependable and responsible in practice and in reporting information.


  • Adheres to Health and Safety regulations for self, colleagues and clients.
  • Takes personal responsibility to bring health or stress issues to the attention of CEO.


  • Is ethical and honest in all dealings with people.
  • Is far in expectations of others.

Continuous Improvement

  • Seeks opportunities to improve organisational and work practices.

Conflict Resolution

  • Actively works to minimise conflict and deals with any issues that may arise in a professional and open manner.
  • Tries to understand issues from all perspectives.
  • Is objective and faire in analysis of issues.
  • Informs manager of conflict and disputes in a timely manner before they have a negative impact.

Respecting Diversity

  • Respects all people, regardless of gender, race, status, and place of origin or other source of difference.

Te Tiriti o Waitangi

  • Have an historical background and context
  • Content and meaning of Maori and English texts
  • Relevance and significance to both Treaty partners

Reducing health inequalities

  • Actively prioritises planning to address inequalities
  • Advocates internally and provides support to the CEO to develop organisational competencies to reduce inequalities

Teamwork and collaboration

  • Builds and maintains cooperative work relationships with others, both inside and outside of the Cancer Society.
  • Deals with disagreements in an open, professional and non-threatening manner.
  • Contributions ideas and suggestions to the team.
  • Does not talk about other team members in a negative way.
  • Speaks out on ways to improve team performance.